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WordPress vs Webflow: Which is Better for Web Design?

If you’re planning on building your website you may have heard of Webflow and WordPress, two of the most popular website builders available today. But before you can begin your project, you should carefully weigh its pros and cons. Here we will compare WordPress and Webflow to figure out which one is the better solution for your website.

Before we compare WordPress and Webflow, let’s briefly go over each one.

WordPress Overview

WordPress

WordPress.org has been operative since 2003. It is a free open-source WordPress software that has seen rapid growth since its inception. Today, it powers over 455 million websites worldwide! Originally starting as a blogging platform, it now serves as a full-service CMS software that can power any site, from business websites and eCommerce stores to blog sites and directories.

Webflow Overview

Webflow

Webflow is an in-browser, no-code website design tool that is available for businesses, designers, and marketing individuals alike. This no-code website builder allows quite literally anyone to create a professional-looking website without typing down a single line of code. It was first introduced in 2012, and now powers over 100,000 websites for businesses both large and small. It can be used to design complete websites, dedicated landing pages, eCommerce sites, blog sites, and much more.

Now that you have a brief summation of what WordPress and Webflow are, we move on to comparing them both over a wide range of parameters.

WordPress vs. WebFlow Usability

WordPress and Webflow both are popular website-building tools since they don’t require any experience with coding.

Gutenberg Editor

WordPress is fairly easy to use featuring an intuitive visual editor (called Gutenberg), although you may have to deal with a learning curve at first. There are plenty of tools to get accustomed to including themes, plugins, and extensions. But once you do happen to understand them, you can easily make visually appealing website layouts. Plus if you don’t like the WordPress editor, you can instead use drag and drop page builder addons/plugins.

webflow builder

If we talk about Webflow on the other hand, you’ll find its builder dashboard to be a bit more complicated. It has plenty of features and users will need time to figure out what does what. You do get access to a lot of design and development tools, plus customization options but you’ll need time to master it all.

WordPress vs. WebFlow Features

WordPress and Webflow both offer several reliable features, some features they have in common, others they do not. Here’s a brief rundown of the main features each has to offer.

WordPress

  • Themes and templates library
  • Visual drag and drop design
  • CMS
  • SEO optimization
  • SSL certificates
  • Free eCommerce integration through WooCommerce
  • Gutenberg editor/block editor
  • Categories, tags, and custom posts

Webflow

  • Visual editor
  • Over 1000 themes to choose from
  • Customizable templates
  • CMS
  • SEO optimization
  • SSL certificates
  • Drag and drop design
  • Integrated eCommerce engine

WordPress vs. WebFlow Themes

WordPress.org Themes

WordPress offers a wide number of themes for you to choose from that pertain to the design of your entire site, including the style, the colors, the graphics, the sheets, and the code. In total, WordPress offers nearly 10,000 themes for free and even more premiums are available via reputable marketplaces like Themeforest, Template Monster and more. You can download any theme of your choosing and activate them for your website.

Webflow Templates

Webflow, on the other hand, is a bit limited when it comes to themes (which they refer to as templates). They offer only 1000 responsive website templates to choose from, most of which are premium add-ons, not free. However be assured that these themes are well designed, well optimized, and versatile. You’ll easily find a theme that fits your unique business profile.

WordPress vs. WebFlow Hosting

WordPress.org should never be confused with Worpress.com, both are two different solutions. While WordPress.com has a hosting solution in itself, WordPress.org will require you to separately purchase web hosting services for the website you create. Luckily there are many great WordPress hosting options to choose from, all of which offer WordPress pre-installed or a quick 5-minute setup process.

On the other hand, WebFlow offers web hosting services to its users. Since it is managed-hosting, you don’t have to worry about any tasks associated with hosting, and instead focus on creating your website. WebFlow will handle the rest. Their web hosting is powered over Amazon Web services infrastructure, meaning you can expect fast and reliable hosting services.

WordPress vs. WebFlow E-Commerce

Both WordPress and Webflow can help you set up an eCommerce website.

Opening up an eCommerce website with WordPress is incredibly easy. You simply have to install and set up the WooCommerce plugin (or any eCommerce plugin of your choice). Although most people prefer to use WooCommerce since it is free, easy to use, and reliable. WooCommerce will further offer you plenty of templates and themes to choose from, which can further be customized to your liking.

On the other hand, Webflow does not need an added plugin, the e-commerce feature is already built into the Webflow service. However, you will have to pay for their eCommerce plan to get access to these services. Webflow will also limit the number of products you can sell according to the plan you purchase. For instance, their standard Ecommerce plan comes at $42/month and allows you to sell 500 items (WordPress has no such limitations). Furthermore, Webflow lacks plenty of the core eCommerce features and supports a limited number of payment processors.

WordPress vs. WebFlow Integrations

When it comes to integrations, WordPress is the obvious winner. Simply because it supports a much wider range of integrations. For example, WordPress integrates with event and ticketing platforms, Shopify, BigCommerce, dozens of social media, email marketing, analytics, page builder, and dropshipping plugins. The latter one allows you to sell products without needing an inventory by integrating with large distributors like AliExpress or Printful. You can find plugins for quite literally any integration you can imagine. The integration itself is quite easy to achieve, giving it another boost in usability.

Comparatively, Webflow isn’t as competitive when it comes to added integrations. You won’t find the same ease of versatility WordPress has to offer. Moreover, some integrations may be pretty straightforward but others may require troubleshooting. In many cases, you may have to use code embeds or other interfaces to get required integrations.

WordPress vs. WebFlow Support

If you’re planning on building your website, you will need to connect with support a lot more than you can think. Whether you need to get guidance on added integrations or features, and how you can enable them, the support services will guide you well.

WordPress support is mostly free support from the community since it is an open source free software after all. You’ll find plenty of help with WordPress via support forums and groups where you can drop in questions for the community to answer. You’ll also find plenty of tutorials and guides online since WordPress is a pretty popular platform.

Webflow support is a lot more focused on the “Webflow University”. This is a massive library composed of detailed articles, tutorials, and guides on a wide range of topics. You can further connect with Webflow email support services or chat support. However the chat support is AI bot-driven, so we’d recommend using their email support services instead.

WordPress vs. WebFlow Pricing

WordPress.org Pricing

For WordPress.org, the core software is free, and open-source, meaning anyone is open to using it without cost. However, there are some added features you may have to purchase. Web hosting services, for instance, are not free and will have to be purchased if you hope for your website to go live. Paying for your web hosting (and domain) are some extra costs you will have to put up with. You may also have to pay additional for themes or premium plugins if you like, but you’ll have a wide selection of free themes available as well. The final pricing is therefore arbitrary depending on the web hosting service you hire and the themes/plugins you purchase.

Webflow Pricing

Moving on to Webflow. The actual Webflow designer is free, meaning you can sign up and start creating your website. However, if you want to launch your website you’ll have to sign up with a paid plan. Webflow tends to offer two types of plans: site plans and workspace plans. A site plan will allow you to host your website on Webflow after designing whereas a workspace plan will allow you to host your website elsewhere after designing. The basic Site plan comes at $12/month whereas the basic Workspace plan comes at $28/month.

Which Is Better?

Now that we’ve discussed the major features both WordPress and WebFlow have to offer, we can now decide on which platform will serve you better.

In reality, there is no one real winner. Both websites have their pros and cons. The one that serves you best will depend ultimately on your unique needs.

WordPress for example, is an easy-to-use website, has a lower learning curve, and plenty of resources, themes, integrations, and plugins, and may even be cheaper than Webflow. However it is a self-hosted software, meaning you’ll have to handle maintenance, security, and updates yourself, you may also find the lack of direct customer support a bit difficult to work with.

Similarly, Webflow has a powerful visual editor, has plenty of the basic features you need to build a professional website, offers web hosting, and offers direct customer support. However on the downside, the editor may seem overwhelming, you’ll only get access to limited themes, plugins, and integrations, and it may be a bit more expensive.

We’d recommend that if you are a new business owner looking to create a website, you may find Worpdress to be more helpful. If you are a web designer who is designing websites for other clients then you may prefer Webflow instead. Its web design tools are simply unmatched and will serve you well!

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Multilingual SEO and Content Localization for WordPress

WordPress SEO and Multilingual SEO go together so that they reach certain crucial audiences that may or may not speak your language. There are so many people who look at WordPress blogs and reside in different nations. If you want to drive traffic to your website, you can’t miss these key demographics.

According to current market research, such as this video by Harvard Business Review, multinational companies rely on comprehensive local customer bases to ensure a successful international expansion. Local consumers reading your website will spread the word about your website. If your website isn’t optimized for your target market, your new customer base won’t be able to relate to you, let alone your blog, your services, or your product.

This guide will show you how to incorporate multilingual SEO with ease, reaching multiple language regions and zeroing in on key languages for your WordPress blog.

What is Multilingual SEO?

What is Multilingual SEO

At the heart of Multilingual SEO is the need to market and optimize content for consumers of different languages. Say you’re looking to target the French language. It’s not just consumers in France you’re optimizing for, but also Belgium, the Ivory Coast, and the other 29 countries where French is the official language.

In your usual SEO strategies, you would optimize your content for one language. With multilingual SEO, you’re optimizing content that’s available for many languages. That means your English site will need to have its French variant. So, multilingual SEO can be tricky. But its rewards are beneficial since you’re not only expanding your audience, you’re also ranking for a specific language or region.

Here is the strategy for a successful WordPress site for multiple languages:

  • Multilingual Website: For this particular SEO strategy, we start with setting up the website for multilingual use. This includes technical processes such as:
    • hreflang: Duplicate content without optimizing for that target region is tricky. First of all, you’re going to be appealing to users who have different needs. Using hreflang, the technical code for all multilingual sites. You can add hreflang tags in WordPress. By using this, it tells Google which page to show for a particular region or language. You can use the hreflang tag, which is a combination of language and region, to help Google rank these pages; otherwise, Google will think it’s duplicate content.
    • Landing Page: you can choose which landing page visitors will first see, so you can target both region and language here.
    • Domain Strategy: you can choose your own domain, using ccTLD like yourwebsite.ca for a French Canadian site. Or you can have a subdomain structure: for example, a Canadian site that includes yourwebsite.com/en for English and yourwebsite.com/fr for French. Make sure your slugs are translated, too.
    • Multilingual Site Maps: In order for Google to crawl your website, you need a sitemap so it’s not confusing. You can use a WordPress plugin, like this one, but you’ll still need to alter the sitemap. yoursite.com/sitemap.xml. This allows Google to know that “This is the [French or Spanish] version of [your website] in English”
  • Multiregional SEO: Part of a multilingual SEO strategy is the multilingual SEO strategy. This is so your French speakers in the Ivory Coast will know the site is targeted towards them not towards French-speaking countries in France.
  • SEO Strategies: You can’t have multilingual SEO without SEO strategies.
    • Keyword Research: as with any SEO campaign, you still use keyword research so that your content ranks on Google for your multiple websites. The strategy here is to know the high-ranking keywords for the language region you’re targeting. The region here is important, the UK will have different search queries than the US, though they both speak English.
    • Translated Keywords: Identify target keywords, and make sure you translate them. Make sure measurements, currencies, and phrases match the language region you’re translating in.
    • Metadata: Page description, image alt tags, and social media – Image metadata (especially for infographics or images containing text) and social media metadata rank as well so don’t forget to put the translated keywords here.
  • Translation: So you can’t just duplicate content, but you can’t just translate the content either. A global SEO strategy must localize content to fit target audiences. This means you have to do the technical work, like mentioned before, the SEO work, and the language work. The language needs to be suitable for cultural differences in each region, in idioms and phrases local to that region, and in that language. For example, you can’t say “buenos días” on your site if you’re targeting Argentinian users because, for them, it’s “buen día.”
  • Content Localization: Content is King, so you’re not just inputting translated keywords and leaving it at that. Your content needs to be localized too, and it’s one of the most important parts of a multilingual SEO strategy. Let’s talk about it now.

What is Content Localization?

What is Content Localization

Content localization is the process of making sure that the native speakers of the target language are just as accommodated as the source language. So for example, if you’re translating from English to Spanish, you’re making sure that your audiences in Argentina, Spain, and English are all equally accommodated. Without content localization, you’ll be entering a new market to expand your business without seeming to know your consumer’s needs. Content localization has a lot to do with meeting the culturally specific needs of your consumer bases. So, how do you do this?

In some cases, it means optimizing the content on the homepage. For some, it means your content may stay the same for all your multilingual websites, but you have blog posts or news sections specific to that audience.

What’s the Difference Between Localization, Internalization, and Globalization?

What’s the Difference Between Localization, Internalization, and Globalization?

Part of a successful Content Localization strategy is knowing the difference between localization, internalization, and globalization. So grab your SEO dictionaries, because we’re about to define all of them.

Here are the differences between the three:

  1. Localization – localizing is the process of adapting content to a specific locale, or a specific audience. It’s about looking at the website, product, or service, through the lens of that specific audience. Content localization is an obvious part of localization.
  2. Internalization – the process which is the opposite of localization. If you want to get technical, it’s the process of making a specific product appeal to the larger world. So, internalizing your product will make your product have mass appeal. Content localization may go hand-in-hand with internationalization.
  3. Globalization – this is the global term that’s an umbrella term for all these processes. Localization, internationalization, multilingual SEO, and multiregional SEO, all fall under the broad term of globalization. The process of globalization is connecting with audiences all over the world, whether through targeting specific regions or being part of a broader international conversation. Content localization is part of globalization.

How do they all work together? If you want to globalize your WordPress site, you can choose to localize or internalize, to do multilingual or multiregional, or to do all.

Best-Practice Tips for Your WordPress Sites

So, here are the best practices for working with multilingual WordPress sites:

  • Don’t just translate
  • Do make sure to use hreflang tags
  • Do utilize the multilingual sitemaps
  • Do use content localization
  • Do keyword research appropriate for the region

Why Do You Need All of These Strategies?

Well, you need a broader reach, and all these options will bring you a global reach – whether it’s localizing multiple language demographics or internalizing for an international audience.

For a multilingual SEO content strategy, you need all the technical set-up (such as subdomains and hreflang tags) as well as keyword research and content localization. Yet, content localization is perhaps one of the most important subsets of a multilingual SEO content strategy, and you need it just as much as translated subdomains.

Let me be clear, content localization is not the process of translation, though it is part of the umbrella that translation services offer, and may include translating. But simply translating, or worse, using automatic translation, for your multilingual sites, may have cultural inaccuracies.

Let’s go back to the example of UK and US English. Say, you’re a WordPress site that specializes in tea. Your content touches on both UK and US English-speaking, tea-drinking audiences. A British UK site will have different content than a US site – like a blog post that outlines manners during afternoon tea time. Meanwhile, your US site may have an infographic about different kinds of North Atlantic tea. By localizing your content due to the cultural differences of those regions, you can reach both those English-speaking users.

You can localize your own WordPress content by yourself, through the strategies outlined above, and by using the “Translate Page” module on WordPress.

But, if you’re unsure, you can also choose a language services provider that is experienced in delivering multilingual content.

You can use a WordPress plugin that specializes in localization, or you can use translation services that have expertise in that. You’ll still need to edit the technical processes and optimize the content though. Where possible, write content that is as internationalized as possible for the beginning so that it won’t need as much localization.

The Takeaway

A multilingual SEO approach shouldn’t be tricky if you focus on your target audience – the people who will likely be your consumers. This will dictate the ways you optimize content, as well as how you use language and region to your advantage. Always have the user in mind, and, with the help of some technical knowledge, you’ll be on your way to being a multilingual SEO pro.

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What are WordPress Block Patterns?

Do you hear a lot about WordPress block patterns but you don’t know exactly what their purpose is? You are in the right place!

In this post, we will not only explain what WordPress block patterns are, but we will also teach you how to use them on your website, how to create your own custom patterns, and where to find ready-made WordPress block patterns online.

So, if you’re a WordPress site owner and want to make the most of your online presence, read on to learn everything you need to know about this cool feature WordPress has in store for you – aka block patterns.

Let’s dive in!

What are WordPress Block Patterns & Why You Should Use Them

WordPress block patterns are templates made of blocks.

In other words, if you take a few WordPress blocks and put them together in a beautiful design, you have just created a WordPress block pattern.

WordPress block patterns are available to users since the launch of the WordPress block editor. But WordPress 6.0 has particularly come out with a focus on patterns, which became the main tools for building designs and templates in WordPress. This WordPress version puts patterns in the spotlight rather than individual blocks.

With WordPress block patterns, you can build either full templates for your pages or just parts of a template that you can use as sections on your site. A complete design can be created from as many block patterns as you see fit for your needs.

Once you create or customize a WordPress pattern, you can save it to your library and reuse it any time you want in pages or blog posts.

Why Are Block Patterns Useful?

WordPress block patterns are useful for several reasons:

  • Any website owner who does not have the technical skills to build designs from scratch can now make their website look awesome via block patterns. With this feature, you can actually design your pages, sections, and posts by yourself without too much effort.
  • Block patterns are reusable and flexible. You can create and re-create lots of templates out of your saved block patterns. For example, you can save the same block pattern in many different variations (e.g. in different colors or typography). It’s up to you how you customize each block pattern.
  • You can also create many different block combinations that you can simply reuse in the future for different projects or campaigns. This is great in the long term because you save time and avoid repetitive work.

How to Use WordPress Block Patterns

Feeling enthusiastic about decorating your WordPress website with beautiful pages and templates? Let’s see how you can use the WordPress block patterns exactly.

Go to the page or post where you want to include a pattern. Once there, click on the + icon at the top left of the WordPress block editor.

Gutenberg + icon WP

When the menu drops down, select Patterns. You can also choose a category of patterns that would be more relevant to your needs. Click on the Explore button to open the patterns in a bigger window.

wp block patterns drop down

After browsing through the collection of patterns, click on the pattern that you like to insert in the post or page.

Once it’s inserted in the block editor, you can start customizing it. To customize a block pattern, you have to actually customize each separate block that the pattern contains. So you just need to click on every block in that pattern and customize it individually.

If you don’t like a specific block, you can always replace it with another one – be it a custom block or one that’s already existing in the library.

customizing block patterns

And that’s it. When you’re done customizing each block, your pattern is ready to go live. It’s that easy!

Where to Find Ready-Made WordPress Block Patterns

As you have probably already noticed from the previous section, WordPress does come with ready-made block patterns for you to use freely on your website. If you don’t feel creative enough or you just need some inspiration for your future designs, you will find a lot of ready-made block patterns in the official WordPress repository.

Here, you’ll discover an impressive collection of patterns that fall under several categories: Buttons, Columns, Gallery, Header, Images, Text, and Featured. In total, the WordPress repository alone offers 800+ cool block patterns for public use.

pre-made block patterns

Take your time to check out the available patterns so you can find the most beautiful designs for your website. So yes, it might take a while until you find the right ones for you since there are so many options to choose from.

When you find a pattern that you would like to use or customize further, click on it to open it on a new page, then click Copy Pattern.

Next, go back to your initial post or page in your WordPress dashboard, where you wanted to add the pattern, right-click in the block editor, and paste.

copy block pattern

Again, it’s that easy to add a WordPress block pattern from the official repository to your WordPress website! It requires only a few clicks.

If, after copying, you see blocks that contain “unexpected or invalid content”, just click on the Attempt Block Recovery button below to get it fixed.

attempt block recovery

Here you go! You have just copied a WordPress block pattern to your WordPress website. You can go ahead and customize it to your liking!

Going back to the patterns in the WordPress repository, take notice that you can also mark patterns as favorites to access them easier in the future. The number of hearts indicates how many other people loved a specific design.

How to Create Your Own Block Patterns

So far, you’ve learned how to use the WordPress block patterns that are available by default. Still, you can create your own patterns if you need something very specific or special that is not available in the library. In this section, we are going to show you how to create your own block patterns without code.

Create WordPress Block Patterns via the WordPress Repository

Go to WordPress.org -> Patterns -> Create a new pattern. You need to be logged in in order to create a pattern. So make sure to create an account if you don’t have one.

WordPress.org patterns

Next, you’ll see a blank page of the block editor where you can add new blocks and create patterns just as you would do via your WordPress dashboard.

Here, you can type the name of the blocks you want to insert. E.g. Paragraph, Verse, Image, Cover, Heading, Columns, Media & Text, etc. You can also add blocks using the + icon in the top left corner (just like via your WordPress dashboard).

If you want to use images, you can either select them from the default gallery or upload your own images. Once you’ve inserted all the blocks, customized them, and created the final version of the pattern, you can do either of these two things:

Submit it to the repository (top right corner of the page)

submit pattern

Give your pattern a name, a description, pick a category for it, and click Finish. Keep in mind that your pattern will be reviewed by the WordPress core team and published to the repository. This means that other people will be able to use it on their websites.

Save it as a draft

my patterns

If you want to keep the pattern just for yourself (without making it public), just save it as a draft. Every time you want to use your patterns, go to My Patterns and you will find them all there.

Create WordPress Block Patterns with Plugins

If you want to keep everything together in your WordPress dashboard and not have to go to the WordPress repository to create new patterns, you can install a plugin that lets you create them without leaving the dashboard.

Pick one of these two plugins to get started (both of them are free):

We will briefly show you the steps to create patterns with the BlockMeister plugin:

Install the plugin via Plugins -> Add New.

install block pattern plugin

When the plugin is installed, go again to your WordPress dashboard menu, click on Block Patterns, then Add New. Next, you’ll see the WordPress block editor where you can start adding blocks.

create pattern via plugin

After you create the pattern, publish it. You’ll see all your custom patterns in Block Patterns -> All Patterns.

The next step is to go back to the post or page where you want to insert the block pattern, click on the + icon -> Patterns, and search for your pattern (aka the name you gave your pattern when you built it). Your pattern should show up there, in the library.

my first pattern

Click on it to insert it, feel free to customize it further to match your needs, and voila! You can now use it anywhere across your WordPress website.

If you want to save a new variation of the same custom pattern after customization, click on the pattern (not on a single block, but on the whole pattern), and select Add to Block Patterns. Give it a different name, and click Create Pattern.

add to block patterns

You’ll find this new pattern variation in the library after you refresh the page.

Conclusion

This wraps up our tutorial on WordPress block patterns. You can now have a shot at designing your website just the way you want and making it more engaging for your visitors.

As you probably noticed while reading this article, using and customizing block patterns is not complicated at all. Even creating your own patterns requires only a few dead simple steps.

Apart from being easy to manage, WordPress block patterns are particularly useful because, even if you are a beginner, you have the opportunity to create your own templates, customize them how many times you want, and reuse them anywhere on your site.

Isn’t that cool? It’s a step forward to a more visual WordPress experience – both for the user and the reader.

What do you think about WordPress block patterns? Do you find them useful for your website? Let us know via the comments section.